Role of Reward Systems in Enhancing Purchase Intentions for Non-Endemic Sponsors in Esports

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Keywords	Esports, Consumer Behavior, Non-endemic sponsorship, Purchase Intentions, Reward systems, Consumer Rewards
Thesis Advisor	Al-dhabyani, Yaser, Liberali, Gui
Persistent URL	hdl.handle.net/2105/78438
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fotakis, Orestis. (2025). Role of Reward Systems in Enhancing Purchase Intentions for Non-Endemic Sponsors in Esports. In Marketing Management.http://hdl.handle.net/2105/78438

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