Reels, Recall, and Recognition: Mediating role of emotions in Short Video Social Media Advertising Effectiveness

Additional Metadata
Keywords	Emotions
Thesis Advisor	Boksem, Maarten, Trabdandt, Melanie
Persistent URL	hdl.handle.net/2105/78440
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Antoniuk, Renata. (2025). Reels, Recall, and Recognition: Mediating role of emotions in Short Video Social Media Advertising Effectiveness. In Marketing Management.http://hdl.handle.net/2105/78440

Publication