Effectiveness of Augmented Reality Advertising in a Sports Broadcasting Context

Additional Metadata
Keywords	Augmented reality, advertising, sports broadcasting, sports media, branding, willingness to purchase, brand attitudes
Thesis Advisor	van Everdingen, Yvonne, Kochuyt-van Calster, Thierry
Persistent URL	hdl.handle.net/2105/78441
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Nagy, Balázs. (2025). Effectiveness of Augmented Reality Advertising in a Sports Broadcasting Context. In Marketing Management.http://hdl.handle.net/2105/78441

Publication