The Role of Vividness and Engagement in  Shaping the VR eSports Product Purchase Decisions

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Keywords	Consumer engagement, Purchase intention, Mediating effect, Vividness, eSports, Virtual Reality
Thesis Advisor	Al-dhabyani, Yaser, Liberali, Gui
Persistent URL	hdl.handle.net/2105/78444
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dionísio Osório, Laura. (2025). The Role of Vividness and Engagement in Shaping the VR eSports Product Purchase Decisions. In Marketing Management.http://hdl.handle.net/2105/78444

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