Cultural authenticity or sustainability? The impact of storytelling on brand trust

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Keywords	storytelling, believability in marketing, cultural branding, authenticity, sustainability
Thesis Advisor	Szymanowski, Maciej, Lasarov, Wassili
Persistent URL	hdl.handle.net/2105/78445
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Geukes, Margot. (2025). Cultural authenticity or sustainability? The impact of storytelling on brand trust. In Marketing Management.http://hdl.handle.net/2105/78445

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