The Unexpected Downside of Advertising Sustainability: Good Intentions, Increased Green Fatigue

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Keywords	Green fatigue, Green marketing, Sustainability, Public service advertising, Eco anxiety
Thesis Advisor	Szymanowski, Maciej, Mariadassou, Shwetha
Persistent URL	hdl.handle.net/2105/78446
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bazan, Sacha. (2025). The Unexpected Downside of Advertising Sustainability: Good Intentions, Increased Green Fatigue. In Marketing Management.http://hdl.handle.net/2105/78446

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