The best of both worlds? Evaluating the substitutability of Virtual Reality for television in football viewership

Additional Metadata
Keywords	virtual reality, conjoint analysis, mediation, football, adoption, substitution, stadium
Thesis Advisor	van Everdingen, Yvonne, Kochuyt-van Calster, Thierry
Persistent URL	hdl.handle.net/2105/78447
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Abdullayev, Samir. (2025). The best of both worlds? Evaluating the substitutability of Virtual Reality for television in football viewership. In Marketing Management.http://hdl.handle.net/2105/78447

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