Surfing the Sustainability Hype: The Influence of Green Advertising on Consumer Behavior in the Surf Apparel Industry

Additional Metadata
Keywords	Surf Apparel Industry, Green Advertising, Brand Attitude, Brand User Imagery Congruity, Purchase Intention, Green Advertising Messages
Thesis Advisor	Fytraki, Agapi, Smidts, Ale
Persistent URL	hdl.handle.net/2105/78448
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Valkyser, Anna. (2025). Surfing the Sustainability Hype: The Influence of Green Advertising on Consumer Behavior in the Surf Apparel Industry. In Marketing Management.http://hdl.handle.net/2105/78448

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