The Double-Edged Sword of Detail: Exploring the Impact of AI Disclosure Levels on Consumer Perceptions Through Perceived Transparency and Product Type Moderation

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Keywords	AI Disclosure, AI in Advertising, Luxury versus Necessity Products, Transparency, Artificial Intelligence, Ad Attitude, Brand Attitude
Thesis Advisor	Fytraki, Agapi, Smidts, Ale
Persistent URL	hdl.handle.net/2105/78449
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Oral, Idil. (2025). The Double-Edged Sword of Detail: Exploring the Impact of AI Disclosure Levels on Consumer Perceptions Through Perceived Transparency and Product Type Moderation. In Marketing Management.http://hdl.handle.net/2105/78449

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