The Moderating Role of Content Type in Online Display Banners: Consumer Perceptions of Private Label and National Brands

Additional Metadata
Keywords	Thesis proposal
Thesis Advisor	Fytraki, Agapi, Smidts, Ale
Persistent URL	hdl.handle.net/2105/78450
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Spitse, Joey. (2025). The Moderating Role of Content Type in Online Display Banners: Consumer Perceptions of Private Label and National Brands. In Marketing Management.http://hdl.handle.net/2105/78450

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