The Cost of Being Trendy: Exploring the influence of “trendiness” on guilt while investigating the moderating role of the perceived need for uniqueness in the fast fashion industry

Additional Metadata
Keywords	Fast Fashion, Guilt, Trendiness, Need for Uniqueness
Thesis Advisor	Granulo, Armin, Columbano, Martina
Persistent URL	hdl.handle.net/2105/78451
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Andraschke, Jona. (2025). The Cost of Being Trendy: Exploring the influence of “trendiness” on guilt while investigating the moderating role of the perceived need for uniqueness in the fast fashion industry. In Marketing Management.http://hdl.handle.net/2105/78451

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