AI vs. Human: Who Nudges Consumers Toward Sustainable Fashion?

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Keywords	AI, sustainability, consumer behavior, nudges, fast fashion industry, guilt, trust in source
Thesis Advisor	Granulo, Armin, Columbano, Martina
Persistent URL	hdl.handle.net/2105/78452
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Sigala, Kallianna. (2025). AI vs. Human: Who Nudges Consumers Toward Sustainable Fashion?. In Marketing Management.http://hdl.handle.net/2105/78452

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