Fit for the Future: Exploring the Role of Affect, Social Influence, Performance Expectancy, and Habit on the Behavioral Intention to Use Artificial Intelligence (AI)-Powered Fitness Wearable Technologies: The Mediating Role of Privacy Concerns

Additional Metadata
Keywords	Artificial intelligence (AI), Fitness wearable technologies (FWTs), Affect, Privacy Concerns, Social Influence, Habit, Performance Expectancy
Thesis Advisor	Fytraki, Agapi, Smidts, Ale
Persistent URL	hdl.handle.net/2105/78453
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Joeglal, Kiran. (2025). Fit for the Future: Exploring the Role of Affect, Social Influence, Performance Expectancy, and Habit on the Behavioral Intention to Use Artificial Intelligence (AI)-Powered Fitness Wearable Technologies: The Mediating Role of Privacy Concerns. In Marketing Management.http://hdl.handle.net/2105/78453

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