Too Green to Be True? Examining the Impact of Puffery on Consumer Purchase Intention: A Moderated Mediation Approach

Additional Metadata
Keywords	Puffery, Greenwashing, Purchase intention, Brand familiarity, Sustainable footwear, Online environment
Thesis Advisor	Fytraki, Agapi, Smidts, Ale
Persistent URL	hdl.handle.net/2105/78455
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rîhlea, Lia. (2025). Too Green to Be True? Examining the Impact of Puffery on Consumer Purchase Intention: A Moderated Mediation Approach. In Marketing Management.http://hdl.handle.net/2105/78455

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