Running Green: How Sustainability Claims and Social Pressure Influence Prices for Running Shoes

Additional Metadata
Keywords	willingness to pay, social pressure, sustainability, credibility, environmental awareness, consumer behavior
Thesis Advisor	Fytraki, Agapi, Smidts, Ale
Persistent URL	hdl.handle.net/2105/78458
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Coolen, Roos. (2025). Running Green: How Sustainability Claims and Social Pressure Influence Prices for Running Shoes. In Marketing Management.http://hdl.handle.net/2105/78458

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