Consumer perceptions of cow milk alternatives: a psychological perspective on sustainable consumption

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Keywords	Consumer Behavior, Elaboration Likelihood Model, Moral Emotion Theory, Pride, Guilt, Emotional Responses, Sustainable marketing
Thesis Advisor	Granulo, Armin, Columbano, Martina
Persistent URL	hdl.handle.net/2105/78459
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Richters, Roos. (2025). Consumer perceptions of cow milk alternatives: a psychological perspective on sustainable consumption. In Marketing Management.http://hdl.handle.net/2105/78459

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