Cognitive Dissonance and Emotional Interplay in Fashion Consumption: How Guilt, Pleasure, and Norms Influence Ethical Choices

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Keywords	Fast Fashion, Sustainable Fashion, Guilt, Pleasure, Social Norms, Cognitive Dissonance, Emotional Tradeoff
Thesis Advisor	Granulo, Armin, Columbano, Martina
Persistent URL	hdl.handle.net/2105/78460
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Janders, Sarah. (2025). Cognitive Dissonance and Emotional Interplay in Fashion Consumption: How Guilt, Pleasure, and Norms Influence Ethical Choices. In Marketing Management.http://hdl.handle.net/2105/78460

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