Nudging the Protein Transition: The Impact of Food Recommendation Timing, Psychological Reactance, and the Type of Source on Plant-based Food Choices

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Keywords	Nudging, Protein Transition, Food Recommendation Timing, Psychological Reactance, Type of Source, Plant-based Food Choices, Sustainability
Thesis Advisor	van Kerckhove, Anneleen, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/78469
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Knijnenburg, Isa-Bente. (2025). Nudging the Protein Transition: The Impact of Food Recommendation Timing, Psychological Reactance, and the Type of Source on Plant-based Food Choices. In Marketing Management.http://hdl.handle.net/2105/78469

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