The Effect of Presence- versus Absence-based health  claims on food evaluation: Testing the mediating role of  tastiness and the moderating role of social media  influence

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Keywords	health claims, taste perception, social media, influence, susceptibility, purchasing decisions, healthier food
Thesis Advisor	van Kerckhove, Anneleen, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/78473
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wang, Mandy. (2025). The Effect of Presence- versus Absence-based health claims on food evaluation: Testing the mediating role of tastiness and the moderating role of social media influence. In Marketing Management.http://hdl.handle.net/2105/78473

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