How hope and anxiety in health claims influence consumer purchase intentions through regulatory focus

Additional Metadata
Keywords	Emotional appeals, Hope appeals, Anxiety appeals, Regulatory Focus Theory (RFT), Health claims, Purchase intentions
Thesis Advisor	van Kerckhove, Anneleen, Genevsky, Alex
Persistent URL	hdl.handle.net/2105/78474
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hamers, Naut. (2025). How hope and anxiety in health claims influence consumer purchase intentions through regulatory focus. In Marketing Management.http://hdl.handle.net/2105/78474

Publication