Do Personalised Discounts Make Us Feel Committed?  The Sunk Cost Effect, Price Sensitivity, and Healthy Grocery Purchases

Additional Metadata
Keywords	personalised advertisements, sunk cost, price sensitivity, healthy grocery shopping
Thesis Advisor	van Kerckhove, Anneleen, Mariadassou, Shwetha
Persistent URL	hdl.handle.net/2105/78475
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Spek, Nienke. (2025). Do Personalised Discounts Make Us Feel Committed? The Sunk Cost Effect, Price Sensitivity, and Healthy Grocery Purchases. In Marketing Management.http://hdl.handle.net/2105/78475

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