To disclose or not to disclose: Consumer attitudes toward AI disclosures in AI-generated advertisements and the mediating role of advertisement authenticity and credibility

Additional Metadata
Keywords	AI, AI disclosure, attitude toward the advertisement, advertisement authenticity, advertisement credibility
Thesis Advisor	Lasarov, Wassili, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/78476
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pruijsers, Anouk. (2025). To disclose or not to disclose: Consumer attitudes toward AI disclosures in AI-generated advertisements and the mediating role of advertisement authenticity and credibility. In Marketing Management.http://hdl.handle.net/2105/78476

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