The Effectiveness of Emotional versus Rational Appeals on AI-generated Advertisements. A study on how AI-generated advertisements can be designed in an effective way

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Keywords	AI Generated Advertising, Generative AI, Advertising Appeals, Persuasive Advertising, Emotional versus Rational Appeal
Thesis Advisor	Lasarov, Wassili, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/78477
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Polvliet, Emilia. (2025). The Effectiveness of Emotional versus Rational Appeals on AI-generated Advertisements. A study on how AI-generated advertisements can be designed in an effective way. In Marketing Management.http://hdl.handle.net/2105/78477

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