Exploring the Influence of Generative Artificial Intelligence Applications on Consumer Product Attitudes in Video Games

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Keywords	generative artificial intelligence, product attitude, video games, quantitative research
Thesis Advisor	Lasarov, Wassili, Van den Bergh, B.
Persistent URL	hdl.handle.net/2105/78478
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stolze, Lars. (2025). Exploring the Influence of Generative Artificial Intelligence Applications on Consumer Product Attitudes in Video Games. In Marketing Management.http://hdl.handle.net/2105/78478

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