The Impact of Transparency in the Use of AI-Generated Images for Advertisements on Purchase Intentions in the Online Food Retail Industry and the Mediating Role of Consumer Trust

Additional Metadata
Keywords	GenAI, Purchase Intentions, Consumer Trust, Online Food Retail, Transparency, AI Transparency, Marketing
Thesis Advisor	Trabdandt, Melanie, Boegershausen, johannes
Persistent URL	hdl.handle.net/2105/78487
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kanhai, Darik. (2025). The Impact of Transparency in the Use of AI-Generated Images for Advertisements on Purchase Intentions in the Online Food Retail Industry and the Mediating Role of Consumer Trust. In Marketing Management.http://hdl.handle.net/2105/78487

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