AI-Generated Content in Social Media Marketing: How Labeling Impacts Trust, Engagement, and Purchases in Electronics, Moderated by Consumer Skepticism

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Keywords	AI-generated content, Social media, Marketing, Electronics, Consumer Trust, Engagement, Purchase Intention
Thesis Advisor	Trabdandt, Melanie, Boegershausen, johannes
Persistent URL	hdl.handle.net/2105/78489
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hogeweg, Rens. (2025). AI-Generated Content in Social Media Marketing: How Labeling Impacts Trust, Engagement, and Purchases in Electronics, Moderated by Consumer Skepticism. In Marketing Management.http://hdl.handle.net/2105/78489

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