Personalization vs. Skepticism: Can AI-Generated Sustainability Messaging Influence Consumer Purchase Intention?

Additional Metadata
Keywords	AI-Generated Sustainable, Cross-Industry
Thesis Advisor	Trabdandt, Melanie, Boegershausen, johannes
Persistent URL	hdl.handle.net/2105/78490
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Voskuilen, Sophie. (2025). Personalization vs. Skepticism: Can AI-Generated Sustainability Messaging Influence Consumer Purchase Intention?. In Marketing Management.http://hdl.handle.net/2105/78490

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