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Meurer, Madeleine, Wubben, M.J.J.
hdl.handle.net/2105/79046
Global Business & Sustainability
Rotterdam School of Management

Suhas, Niyakthi. (2025). The Hype is Real. Or is it? Sustainability-Oriented Narratives and Crowdfunding Success: Exploring the Role of Hype in Kickstarter Campaigns. In Global Business & Sustainability.http://hdl.handle.net/2105/79046