Investigating the Effects of Effort Framing and Donor Visibility on Charitable Giving in Online Peer-to-Peer Fundraising

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Keywords	p2p, martyrdom effect, fundraising, charity, prosocial behavior
Thesis Advisor	Genevsky, Alex, Al-dhabyani, Yaser
Persistent URL	hdl.handle.net/2105/79223
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pándi, Lea. (2025). Investigating the Effects of Effort Framing and Donor Visibility on Charitable Giving in Online Peer-to-Peer Fundraising. In Marketing Management.http://hdl.handle.net/2105/79223

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