What is the impact of disclosure of AI-generated video ad on purchase intention, and how does the perceived authenticity and brand liking mediate this relationship?

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Keywords	AI disclosure, video advertising, perceived authenticity, brand liking, purchase intention, artificial intelligence, consumer behaviour
Thesis Advisor	Paschmann, Jens, Schley, Dan
Persistent URL	hdl.handle.net/2105/79234
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Baranauskaitė, Ivija. (2025). What is the impact of disclosure of AI-generated video ad on purchase intention, and how does the perceived authenticity and brand liking mediate this relationship?. In Marketing Management.http://hdl.handle.net/2105/79234

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