Is Timing Everything? The Impact of AI Disclosure Timing on Consumers' Attitudes Towards the Brand and Advertisement

Additional Metadata
Keywords	Persuasion Knowledge, Disclosure timing, AI-generated content, Advertisement credibility, Critical processing
Thesis Advisor	Paschmann, Jens, Schley, Dan
Persistent URL	hdl.handle.net/2105/79235
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bark, Merel. (2026). Is Timing Everything? The Impact of AI Disclosure Timing on Consumers' Attitudes Towards the Brand and Advertisement. In Marketing Management.http://hdl.handle.net/2105/79235

Publication