The Impact of Hybrid Influencer Campaigns on Consumer Brand Attitudes in Luxury Fashion

Additional Metadata
Keywords	luxury fashion, virtual influencers, human influencers, authenticity, innovation, hybrid campaigns, synergies
Thesis Advisor	Paschmann, Jens, Schley, Dan
Persistent URL	hdl.handle.net/2105/79237
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dvornák, Veronika. (2026). The Impact of Hybrid Influencer Campaigns on Consumer Brand Attitudes in Luxury Fashion. In Marketing Management.http://hdl.handle.net/2105/79237

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