Trust me, it wasn’t me: The impact of brand response appeals on Dutch consumers’ purchase intentions in a misinformation paracrisis

Additional Metadata
Keywords	misinformation, response appeal, purchase intentions, brand trust, topic involvement, brand loyalty
Thesis Advisor	Liberali, Jordana, Martinovici, A.
Persistent URL	hdl.handle.net/2105/79240
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ledeboer, juliette. (2026). Trust me, it wasn’t me: The impact of brand response appeals on Dutch consumers’ purchase intentions in a misinformation paracrisis. In Marketing Management.http://hdl.handle.net/2105/79240

Publication