"Frame it now, Pay it later: How message framing shapes intention to use Buy now, Pay later"

Additional Metadata
Keywords	consumer behavior, message framing, Buy now Pay Later, financial decision-making, Regulatory Focus Theory, hedonic motivation, perceived risk
Thesis Advisor	Liberali, Jordana, Martinovici, A.
Persistent URL	hdl.handle.net/2105/79243
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ederveen, Lex. (2026). "Frame it now, Pay it later: How message framing shapes intention to use Buy now, Pay later". In Marketing Management.http://hdl.handle.net/2105/79243

Publication