Feeling versus Thinking: Comparing the effects of emotional and rational appeals in short- and long-term philanthropy

Additional Metadata
Keywords	NPO marketing, rational and emotional appeals, donation behavior
Thesis Advisor	Galli, Leandro, Mariadassou, Shwetha
Persistent URL	hdl.handle.net/2105/79244
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Maslova, Arina. (2025). Feeling versus Thinking: Comparing the effects of emotional and rational appeals in short- and long-term philanthropy. In Marketing Management.http://hdl.handle.net/2105/79244

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