The Road to Commitment: Navigating the Interplay of Familiarity, Connection, and Experience

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Keywords	Three-way Interaction, Brand Familiarity, Psychological Connectedness, Previous Volunteering Behavior, Prosocial Behavior, Volunteering, Marketing
Thesis Advisor	Galli, Leandro, Mariadassou, Shwetha
Persistent URL	hdl.handle.net/2105/79246
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stoker, Caitlin. (2025). The Road to Commitment: Navigating the Interplay of Familiarity, Connection, and Experience. In Marketing Management.http://hdl.handle.net/2105/79246

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