How Pride Appeals Shape Donation Preference and The Moderating Role of Moral Identity

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Keywords	Moral identity, Pride appeals, Donation preference, Time vs. money
Thesis Advisor	Galli, Leandro, Mariadassou, Shwetha
Persistent URL	hdl.handle.net/2105/79249
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heinze, Noa. (2025). How Pride Appeals Shape Donation Preference and The Moderating Role of Moral Identity. In Marketing Management.http://hdl.handle.net/2105/79249

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