Topic 13. The role of psychological factors in shaping prosocial behaviours, perceptions and preferences for donation types.

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Keywords	collectivist culture, individualistic culture, cause-related marketing, social norms, cultural background
Thesis Advisor	Galli, Leandro, Mariadassou, Shwetha
Persistent URL	hdl.handle.net/2105/79250
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kanaan, Noor. (2026). Topic 13. The role of psychological factors in shaping prosocial behaviours, perceptions and preferences for donation types. In Marketing Management.http://hdl.handle.net/2105/79250

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