How do guilt appeals affect purchase likelihood in CRM?

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Keywords	guilt, empathy, gender, CRM
Thesis Advisor	Galli, Leandro, Mariadassou, Shwetha
Persistent URL	hdl.handle.net/2105/79251
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Mahmoud, Nour. (2025). How do guilt appeals affect purchase likelihood in CRM?. In Marketing Management.http://hdl.handle.net/2105/79251

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