2025-08-21
Endorser–Cause Fit in Donation Appeals: The Effect of Endorser Type and Cause Framing on Donation Behaviour
Publication
Publication
| Additional Metadata | |
|---|---|
| Galli, Leandro, van Everdingen, Yvonne | |
| hdl.handle.net/2105/79253 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Tosellini, Sophia. (2025). Endorser–Cause Fit in Donation Appeals: The Effect of Endorser Type and Cause Framing on Donation Behaviour. In Marketing Management.http://hdl.handle.net/2105/79253 |
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