Topic 14. Mind Your Emotions, Mind Your Wallet; The Role Of Emotion And Emotion Regulation In Consumer Behavior

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Keywords	Advertising Appeals, Personality Traits, Willingness to Pay, utilitarian, low-involvement, Functional Appeal, Emotional Appeal
Thesis Advisor	van Overveld, Mark, Dupont, Lennie
Persistent URL	hdl.handle.net/2105/79255
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Langenberg, Chemène. (2025). Topic 14. Mind Your Emotions, Mind Your Wallet; The Role Of Emotion And Emotion Regulation In Consumer Behavior. In Marketing Management.http://hdl.handle.net/2105/79255

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