Pop-up stores and Consumer Engagement: Investigating Pop-up Stores' Influence on Consumer Engagement Through Immersive Brand Experiences

Additional Metadata
Keywords	Pop-up stores, Consumer Engagement, Scarcity, Brand Experience, Adidas, Experiential Marketing, Purchase Intentions
Thesis Advisor	van Overveld, Mark, Dupont, Lennie
Persistent URL	hdl.handle.net/2105/79256
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bricout, Emma. (2025). Pop-up stores and Consumer Engagement: Investigating Pop-up Stores' Influence on Consumer Engagement Through Immersive Brand Experiences. In Marketing Management.http://hdl.handle.net/2105/79256

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