Playing the brand’s advocate: An empirical study on the relationship between emotional appeals, brand advocacy, brand trust and feminist consciousness, in the context of femvertising

Additional Metadata
Keywords	Brand advocacy, Femvertising, Emotional appeals, Brand trust, Feminist consciousness, Consumer behavior, Corporate Social Advocacy
Thesis Advisor	van Overveld, Mark, Lembregts, Christophe
Persistent URL	hdl.handle.net/2105/79258
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ploem, Michelle. (2025). Playing the brand’s advocate: An empirical study on the relationship between emotional appeals, brand advocacy, brand trust and feminist consciousness, in the context of femvertising. In Marketing Management.http://hdl.handle.net/2105/79258

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