Emotional Appeals in Sustainable Fashion: The Role of Pride, Guilt, and Perceived Brand Authenticity

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Keywords	pride, guilt, perceived authenticity
Thesis Advisor	van Overveld, Mark, van Kerckhove, Anneleen
Persistent URL	hdl.handle.net/2105/79259
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Garcia Gonzalez, Minerva. (2025). Emotional Appeals in Sustainable Fashion: The Role of Pride, Guilt, and Perceived Brand Authenticity. In Marketing Management.http://hdl.handle.net/2105/79259

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