No Laughing Matter - The role of humor in Consumer Engagement for social media marketing.

Additional Metadata
Keywords	humor, humor appeal, consumer engagement, engagement, social media engagement, social media marketing, emotional attachment
Thesis Advisor	van Overveld, Mark, van Kerckhove, Anneleen
Persistent URL	hdl.handle.net/2105/79260
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Margottin, Tristan. (2026). No Laughing Matter - The role of humor in Consumer Engagement for social media marketing. In Marketing Management.http://hdl.handle.net/2105/79260

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