Luxury Brand Ambassadors: An Intergenerational Study of the Effects of Celebrity Versus Influencer Endorsement on Perceived Exclusivity

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Keywords	luxury, influencer, celebrity, luxury branding
Thesis Advisor	Essa, Musa, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/79265
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Orsós, Gábriel Botond. (2025). Luxury Brand Ambassadors: An Intergenerational Study of the Effects of Celebrity Versus Influencer Endorsement on Perceived Exclusivity. In Marketing Management.http://hdl.handle.net/2105/79265

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