Topic 16. Social media & influencer marketing

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Keywords	Trustworthiness, Storytelling, Influencer Marketing, Macro and Micro Virtual Influencers, Virtual Influencer
Thesis Advisor	Essa, Musa, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/79266
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Akdemir, Ilayda. (2026). Topic 16. Social media & influencer marketing. In Marketing Management.http://hdl.handle.net/2105/79266

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