Branded vs. Non-Branded Virtual Influencers: The Role of Authenticity and Product Involvement in Shaping Brand Trust

Additional Metadata
Keywords	Virtual Influencers, Product involvement, Authenticity, Brand trust
Thesis Advisor	Essa, Musa, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/79267
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Otto, Marnix. (2025). Branded vs. Non-Branded Virtual Influencers: The Role of Authenticity and Product Involvement in Shaping Brand Trust. In Marketing Management.http://hdl.handle.net/2105/79267

Publication