Does Knowledge Regarding A Brand Matter? The Effect of Macro vs. Micro Influencers on Brand Attitudes: Mediated by Trust, Moderated by Prior Knowledge

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Keywords	influencer type, brand attitudes, consumer trust, prior information, social media, influencer marketing, macro vs micro
Thesis Advisor	Essa, Musa, Boksem, Maarten
Persistent URL	hdl.handle.net/2105/79268
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Samsudin, Qistina. (2025). Does Knowledge Regarding A Brand Matter? The Effect of Macro vs. Micro Influencers on Brand Attitudes: Mediated by Trust, Moderated by Prior Knowledge. In Marketing Management.http://hdl.handle.net/2105/79268

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