What Drives Pet Owners' Subscription Intentions? Exploring Psychological Motivators and the Moderating Role of Perceived Costs

Additional Metadata
Keywords	Pet care, Subscription services, Consumer behavior, Psychological motivators
Thesis Advisor	Al-dhabyani, Yaser, Liberali, Gui
Persistent URL	hdl.handle.net/2105/79269
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wientjens, Anne. (2025). What Drives Pet Owners' Subscription Intentions? Exploring Psychological Motivators and the Moderating Role of Perceived Costs. In Marketing Management.http://hdl.handle.net/2105/79269

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